Sara Parrish, Proximity London
Sara is a Senior Data Strategist at Proximity London. She works across every vertical and strives to bring multiple touchpoints and models together to create a living picture of customers. Social media was at the start and heart of Sara’s data journey. That has now evolved into mapping out what part of social media plays in consumers lives, how culture plays its’ part, and crucially, the effective measurement approach amongst a sea of digital comms. There’s one age-old question she always wants answered, “is this even working?”.