Edward Bass, EntSight
Edward Bass is the Founder & Director of EntSight, the global leaders in Brand & Entertainment Audience Intelligence who provide insight services to the likes of BMW, Tommy Hilfiger, WANDA Media, MINI, Bulgari and Universal Music.
As one of the authorities on how insight and data can be used to bridge the worlds of Brands and Entertainment Edward’s comment and perspective has been featured in publications such as The Times, The Drum, Kommersant, Raconteur and Luxury Daily.
Emotion, Data and The Consumer Journey
Emotion plays a key role at each stage of the consumer journey and in this talk EntSight Founder & Director Edward Bass will explore how brands can identify and respond to emotional signals in audience online, survey and social data.